Praia de Jurere Internacional
The most polished beach on Florianopolis' north shore, where flat green water meets a strip of beach clubs and glass villas.
Calm turquoise water and white sand at Jurere Internacional beach in Florianopolis
What to expect at Praia de Jurere Internacional
Praia de Jurere Internacional is the calm, clear-water beach on the north-west corner of Ilha de Santa Catarina that turned into the state's showcase for beach-club culture in the 2000s. The sand is fine and pale, the water is protected from open-sea swell by the mainland across the bay, and the neighbourhood behind it was master-planned in the 1980s with wide avenues, low buildings and a green promenade. It matters because it is where most first-time visitors get their picture of Florianopolis: bright, safe to swim, and unusually organised for a Brazilian beach.
A visit tends to fall into three chunks. You walk in from Avenida dos Buzios, drop a kanga on the open sand between the beach clubs, then choose whether to pay for a lounger at Parador 44, Cafe de la Musique or P12 — each one runs its own DJ, pool and R$150-250 minimum consumption. Between them the sand is free, families set up under umbrellas, and vendors walk through with acai, grilled cheese on a stick and cold agua de coco. The west end near the old fort is quieter and shallower; the east end near the canal is where the party sits.
Come on a weekday in December or March for warm water without the January crush, and book a beach-club lounger online the night before if you want shade in high season — walk-ins are turned away by 11:00 on Saturdays. Skip driving in on New Year's week; the single access road jams for hours. Fortaleza de Sao Jose da Ponta Grossa sits a 10-minute walk west and pairs neatly with a morning swim before lunch back on the beach.
Questions about Praia de Jurere Internacional
The beach itself is free. Beach clubs charge a minimum consumption of R$150-250 per person for a lounger and umbrella.
Access to the sand is free at all hours, every day of the year.
Half a day is standard — arrive around 10:30, swim, lunch at a club or kiosk, leave before the 17:00 traffic.
The beach never closes. Beach clubs shut on Mondays and Tuesdays outside high season.
Only if you want a lounger at P12, Parador 44 or Cafe de la Musique in December-February — book by WhatsApp the day before.
Bus 210 Jurere Internacional from TICEN terminal, stop Av. dos Buzios; drivers use Rua das Gaivotas for parking.
Hotels near Praia de Jurere Internacional
Every hotel we cover in Jurerê Internacional
- Suites Jurere Internacional 2★ · 4.2/5 · 6002 km away
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